It is important to stay current and relevant to ensure your brand's success and wellness. If you keep on top of it, it will be an easy, gradual transition across the different phases of your brands journey. If you leave it too long it can become a whole other story, requiring a complete rebrand.
We have put together a list of three ways to check the health of your brand by looking at what other people see:
The skin, does it look dated? Are you embarrassed to be seen out with it in public? This is the client facing side of your brand and if it’s not cared for properly it will age quickly. Our tip would be to have a brand facelift – trends are fun but if you make it classic then it shouldn’t age.
The performance, are people bouncing off your website? Not resonating with your brand? The digital presence of your company is very important here and without the regular beauty treatments it might not be very effective. A key feature to ensure your website is user-friendly and improves on performance is to make it responsive; make sure it adapts to all different sizes of screen.
Lastly, what is it saying? Like some people, brands can end up saying one thing and doing another. It’s important to always remember your brands’ values to ensure you and your staff work with them in mind. If you’re reading this and you don’t even know your brand values then maybe take a moment and discuss this with your team – these values can change occasionally as businesses develop but settle on a few key values and put them on a wall somewhere so that you always lead with these.
Recent studies show that people under the age of 40 are resonating more with brands that have similar values to them. This connection can also lead to lifetime loyalty and organic affiliates that choose to recommend your company to others.
Your audience doesn’t only care about looks, what you do and WHY you do it is just as important to them.
If you are interested in taking the steps to refresh your brand you can view more information here or call us for a chat.