Alchemy Brews
A mock brief for a beer brewery, deriving the idea of magic and chemistry resulting in a whimsical, witchy-brew design
Categories: brandindustrial
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We created these two concepts for this witchy-brew mock brief.
We leant into the word 'alchemy’, and its association with witches and cauldrons. This resulted in the complementary colour palette being brightly feminine and fun, alongside a contrasting monochrome primary palette.
Sparkles, bubbles and smoke all derive from the cauldron idea, evoking the impression of a bubbling witches brew that cooks up juicy, fruity flavoured handcrafted beer and non-alcoholic drinks.
