Avon & Somerset Violence Reduction Partnership
A logo and brand design to unite five violence reduction partnerships
The background
The Avon & Somerset Violence Reduction Partnership brings together the five local authority spokes of Somerset, Bath & North East Somerset, South Gloucestershire, North Somerset and Bristol, with aim of collaborating and implementing a sustainable approach to tackling serious violence in the community.
Each spoke partnership is led by their LA and includes Education, Health, Probation Services, Social Care and Youth Justice. Together they address the individual’s or area/s underlying causes to violence or vulnerability. These partnerships are key to preventing and reducing serious violence and its causes.
The brief
They wanted a logo and brand that would allow them to communicate the significance of the five hubs, both as a collective and individually. This meant they needed the logo to have the flexibility to be used as a whole, and somehow divided into five and used out of the context of the whole.
The result
That’s how we decided upon the five little 'people’ within the logo design - to represent the five spoke partnerships. Each of the 'people’ represented a different spoke and, when used individually, lighter colours were applied to the other four spokes so that the active spoke stood out.