The Craft Drink Co

The background

Based in Bourton on the Water, this Cotswold-based drinks distributor supplies over 1000 retail and hospitality businesses across a diverse range of sectors, including grocery and convenience stores, garden centres, farm shops and other specialist retailers, cafes, hotels, restaurants, bars and pubs, all of whom are looking for high quality drinks from local or British producers.

The brief

They approached us looking for a logo and visual identity design. There was also discussion about changing the name, The Craft Drink Company, in the logo and becoming more simplified and aligned with what the name was often shortened to: either Craft Drinks or Craft Drink. 

The process

After a workshop with us, they decided upon Craft Drink, and we set to work coming up with ideas for their logo and visual identity.

It was decided to keep the identity black and white, in keeping with their existing brand design, to allow the local drink products they championed to shine.

We used the C and D of Craft Drink to form a circle, which can be used as a device to highlight the drinks they promote in their monthly bulletin, also designed by us.

The challenge

It was important not to veer too far away from the existing branding so as to become unrecognisable, but to re-brand with a fresh, more modern identity that still looked new and improved.

The result

The logo is successful in staying faithful to the original brand values of The Craft Drink Co, but with a simplified, fresher and more easily recognisable brand design.

Being a local company, Ergo and Craft Drink have built a strong relationship, which has secured ongoing projects together such as a monthly bulletin and seasonal collateral design.